UPDATED: The NBC telecast is off nearly 1 million from 2015 — but boosted from Gervais’ last stint as emcee.
With final ratings in, Ricky Gervais ended up bringing relatively steady ratings for Sunday’s Golden Globes. With time zone adjustments, NBC’s three-hour telecast averaged 18.5 million viewers and a 5.5 rating among adults 18-49.
Early numbers (a 13.0 overnight rating among households) had the show up a hair from 2015, but it ultimately did fall shy of the last three outings hosted by Tina Fey and Amy Poehler. Their final tag-team telecast in 2015 averaged 19.3 million viewers and a 5.8 rating in the key demo. Its still a high a rebound for Gervais. The snark-prone host last took the stage in 2012, when the show brought in 16.8 million viewers.
As drops go, the Globes’ were not at all dramatic. The show was off just 5 percent in the key demo and only 4 percent among total viewers. It’s a 10 percent lift from Gervais last stint as emcee for the Hollywood Foreign Press Association event.
People are always eager to correlate award show ratings with nominated and winning works, and this year’s Globes certainly awarded an eclectic group. Though massive celebrities such as Jennifer Lawrence and Leonardo DiCaprio walked away with awards on the film side, most of the television selections were far from mainstream.
The Golden Globes were not the biggest thing going for TV on Sunday. Fox will ultimately walk away with the biggest primetime showing. Its coverage of the Green Bay-Washington NFC Wildcard game averaged a 25 overnight rating and 41 share earlier in the evening — peaking between 7 and 8 p.m. and running 15 minutes into the Globes’ live coverage.