7:24 AM PDT 4/8/2016 by Rebecca Ford
‘Batman v. Superman’ is seeing a 55 percent drop in its third weekend, but should slide in just above the Universal comedy; STX’s first-person shooter ‘Hardcore Henry’ debuting lower-then-expected.
Going into the weekend, it was expected that Batman v Superman would easily hold the No. 1 spot for the third weekend in a row, but Melissa McCarthy’s The Boss is giving the superhero film a run for its money as BvS drops a steeper-than-expected 55 percent over the past weekend. Some studio rivals expect the drop to be closer to 60 percent.
Still, with Friday estimates, it looks like BvS should slide in just above The Boss, which earned an estimated $8.1 million Friday on its way to $21 million for the weekend. BvS, which was expected to earn at least $25 million heading into the weekend, is falling short to earn $22 million, which would bring its three-week domestic tally to around $296 million.
Even with the steep drop off domestically, Batman v Superman has been doing notable business overseas, and has earned $729 million worldwide to date, surpassing the lifetime tallies of both Captain America 2 and The Amazing Spider-Man 2. To date, it has earned $90.6 million in China, $44.4 million in the UK and $31.6 million in Mexico.
The Boss, McCarthy’s fifth starring vehicle since her breakout in 2011’s Bridesmaids, landed a poor C+ Cinemascore, and has not been received well critically (currently at 18 percent on Rotten Tomatoes). But, with a budget of $29 million, a debut of north of $20 million will likely be considered another win for McCarthy, whose had a string of box office successes regardless of how the films have been received by critics.
Universal’s The Boss, written by McCarthy and her husband Ben Falcone with their Groundlings collaborator Steve Mallory, is following nearly exactly in the footsteps of her 2014 comedy Tammy (which earned $21.6 million in its debut and went on to take in $100.5 million worldwide). Tammy also suffered from poor reviews and was co-written by Falcone and McCarthy and directed by Falcone.
The Boss‘ story centers on a titan of industry (McCarthy) who, after a stint in prison, had to rebuild her life and her empire. Kristen Bell, Peter Dinklage and Kathy Bates also star. The comedy is produced by McCarthy and Falcone’s On the Day production company along with Will Ferrell, Adam McKay and Chris Henchy’s Gary Sanchez Productions.
This weekend’s other wide release, Hardcore Henry, also received a weak C+ CinemaScore. The first-person shooter is performing below expectations going into the weekend, and, after earning $2 million Friday, is likely to earn just $5 million in its debut for a fifth place finish.
The film first played at September’s Toronto International Film Festival, where STX Entertainment acquired it for around $10 million. The film, which also screened at South by Southwest, is shot in a way that makes the audience feel like it’s the main character in the story, similar to a POV video game. It centers on Henry, a man who is resurrected from death with no memory and who must save his wife from a druglord.
The R-rated genre title, a U.S.-Russia co-production, is directed by Ilya Naishuller and stars Sharlto Copley and Haley Bennett. It’s opening in roughly 3,000 theaters.
April 8, 1:00 pm Updated with new estimates.
April 9, 7:30 a.m. Updated with new estimates.